As Chief Executive Officer, Daniel Farrar is responsible for the global strategic direction and leadership of the company. He brings more than 25 years of corporate management and strategic development experience with venture-backed software companies, private equity firms and Fortune 500 companies. Prior to joining Switchfly in 2011, Daniel was chief executive officer at Openlane, a privately held venture-backed SaaS provider. Previously, Daniel was a general partner with private equity firm Morgenthaler and held various positions with GE Capital, including Chief Executive Officer of GE Fleet Services and GE Capital Equipment Management Europe. Daniel has also served and chaired on both public and private boards including Aegis Group PLC, GE Capital Bank, Comm-Works Telecommunications, Formed Fiber Technologies, GreenRoad, Precision Parts International, Openlane and Rotometrics. He is also on the board of trustees at WPI and past director of the DeCordova Museum in Boston. Daniel received a bachelor’s degree in mechanical engineering from Worcester Polytechnic Institute and his MBA from Harvard.
As Chief Commercial Officer, John Swanciger is responsible for sales, business development and partner relations. Prior to joining Switchfly in 2006, John was Vice President of Marketing and Business Development for Starwood Hotels & Resorts Worldwide, Inc. where he oversaw global web strategy, online marketing and web partnerships for all Starwood brands. From 2000 to 2004, John was with Hotwire.com, an Expedia company, where he served as a member of the website’s launch team and held various management roles in which he was responsible for spearheading a number of new product lines. He previously held management consulting roles with Accenture and Cambridge Technology Partners. John is on the board of directors at Liftopia.com and received a bachelor’s degree in finance from Boston College.
As Chief Technology Officer, Owen Tran leads the company’s software engineering and QA teams. Prior to joining Switchfly in 2007, Owen spent more than five years at Hotwire.com, an Expedia company, where he helped implement the website’s second-generation travel platform and managed several components of the website including the air and packaging verticals. Prior to Hotwire, Owen co-founded a dial-up startup called Merado Software, Inc. in 2001, later acquired by PeoplePC in 2002. He was previously with Intel where he worked on the company’s planning and logistics team supporting a 24/7 global supply chain. Owen received a bachelor’s degree in computer engineering from Columbia University.
As Chief Marketing Officer, Dario Ambrosini is responsible for marketing, strategy and communications. Prior to joining the company in 2009, Dario was responsible for product marketing at Rearden Commerce, a privately held venture-backed SaaS provider. From 2006 to 2008, he held positions in marketing, product management, and business operations at Yahoo! Search Marketing. Previously he was a marketer at American Express OPEN, where he managed co-branded partnerships for small businesses. Dario received a bachelor's degree in finance from the University of California and an MBA from the Anderson School at UCLA.
As Chief Operating Officer, Deren Baker is responsible for product management and revenue optimization, targeting efficient and effective growth for Switchfly clients. Prior to joining the company in 2008, Deren spent six years at Travelocity where he managed marketing services, launched the trip activities line of business and oversaw strategic merchandising initiatives for all Travelocity verticals. Deren started in the travel industry in 2000 at Unexplored, Inc, a niche travel website incubator. Prior to joining the travel sector, Deren was a writer and producer for Citysearch.com and an editor for Triathlete Magazine. Deren received bachelor’s degrees in history and English literature from Vanderbilt University and his MBA from Duke University.
As Vice President of Human Resources for Switchfly, Betsy Santos leads the company's efforts in the areas of recruiting, performance management, employee relations, training, corporate culture and benefits. Prior to joining the travel software sector with Switchfly in 2007, Betsy spent nine years in various HR and benefits-related roles at Bay Area biotechnology companies including CV Therapeutics, Cepheid and Genentech. Betsy received a bachelor's degree in sociology from the University of California, Davis.
As Vice President, Sales & Account Management, Cady Wolf is responsible for global sales and strategic account management. Prior to joining the company Cady was Vice President of Partner Marketing for Travelocity where she oversaw Travelocity's relationships with hotel, destination, attraction, media, and e-commerce suppliers in North America. Before Travelocity she worked for Preview Travel, Inc. managing their media sales business, and started her sales career working for a niche wholesale ski tour operator, Any Mountain Tours. Cady currently serves on the Vail Resorts Advisory Board, as well as California Polytechnic Institutes RPTA Advisory Council. Cady received a bachelor's degree in Hospitality Management from Arizona State University, and her masters from the Harrah College of Hospitality Administration at UNLV. She has completed the executive programs at Southern Methodist University's Cox School of Business, as well as the University of Virginia's Darden School of Business.
As Vice President of Finance and Analytics, Hong Tsui is responsible for finance, business intelligence, revenue management, and website optimization. Prior to joining Switchfly in 2007, Hong was responsible for analytics for the internet division at Golden West Financial where he developed online marketing strategies for deposit and loan acquisitions. Previously he held various marketing and finance positions with Working Assets as well as Cafepress,who recently completed their initial public offering. Hong received bachelor degrees in Mechanical Engineering and Material Science Engineering from the University of California and a degree in Economics from UC Santa Cruz.
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