The Internet is your reward catalog
Loyalty program members don’t want to be limited to a slim catalog when redeeming points for merchandise. They want the product breadth offered by the biggest retailers – and merchandise that will be available during high-demand seasons like the holidays. With the Switchfly payments platform, your customers can redeem points with any online retailer or physical store that accepts NFC payments.
Switchfly creates a tailored redemption experience that is far superior to any merchandise redemption catalog. Loyalty program members shop directly with the merchant of their choice, who is responsible for all customer service, warranties and fulfillment. Switchfly handles the points-to-cash conversion, including all variations by merchant or member type, as well as fraud prevention and settlement with point banks. And loyalty programs just need to sit back and listen to their members rave about how much they value redeeming points for merchandise across the Internet.
Pay with points for loyalty programs
Switchfly allows loyalty programs to do away with offline merchandise redemption catalogs that require third-party redemption vendors and all the headaches that come with them, such as limited inventory over the holidays and difficulties with customer service. With Switchfly, the Internet is your reward catalog. Through our digital wallet product, we allow program members to pay for merchandise and services from any merchant that accepts digital wallets.
The benefits to loyalty programs are numerous. The value of your points or miles will increase because members can use them to pay for products and services of any kind. Member satisfaction also increases because they enjoy the benefits of shopping directly with the best online merchants in the world. And no more sold-out inventory over the holidays – if a retailer sells out of a product, your members simply purchase it from another merchant.
You can also take greater control of how points are redeemed by moving to an online platform. Through Switchfly, you can choose which individual merchants are eligible to accept points as payment, and even adjust the points-to-cash conversion by each merchant. You can also control the point-to-cash conversion rate by member type (including silver, gold, platinum, etc.), and even allow members to convert points to cash.
Switchfly maintains all connectors to loyalty program banks, handles the user sign-up process, and helps you manage member and merchant eligibility as well as points-to-cash conversion rules. Segmentation controls let you set messaging, conversion rates and merchant eligibility by each loyalty program member segment, and loyalty program rules flow from loyalty program CRM directly to the Switchfly platform.