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Flexible Loyalty Strategies to Reward Your Hotel Guests

Switchfly recently conducted a survey via Harris Poll to gauge whether or not travel will be part of Americans’ New Year’s resolutions. Among over 2,000 U.S. adults, we found that two-thirds of Americans (66 percent) resolve to do more traveling in the New Year. Here is the breakdown:

Americans Top Travel Resolutions for the New Year:

  • Travel more with significant other - 30%t
  • Travel more with family - 30%
  • Travel more inside of the U.S. - 28%
  • Take more weekend trips - 25%
  • Travel more with friends - 18%
  • Travel more internationally - 14%
  • Do more adventure travel - 15%
  • Do more exotic travel - 12%
  • Try "voluntourism" (volunteering abroad) - 6%
  • More "hookups" when traveling - 6%
  • Travel to learn a new language - 5%
  • Travel alone - 5%

To see a deeper dive into the data by age, gender, etc, read the full report here.

Among the findings:

  1. Millennial women feel the need to wander, expressing the most interest in almost all forms of travel. They are also the age group to express the most interest in potentially crossing the pond.
  2. More mature women want to hit the highway, interested in family travel, domestic travel, and weekend trips.
  3. Millennial men hope for travel hookups, the only travel category in which this group expressed noticeably more interest than any of their polled peers.
  4. Older men are divided, seemingly unsure about where and with whom they will be traveling.


Where do you plan to travel to in 2016?

Survey MethodologyThis survey was conducted online within the United States by Harris Poll on behalf of Switchfly from September 14-16, 2015 among 2,031 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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