Switchfly in the Airline Merchandising Lab at the London Aviation Festival

Switchfly recently attended Aviation Festival in London, September 6-8. We collaborated with Iztok Franko from Diggintravel to host the Airline Merchandising Lab – a hands-on set of demos and experiments showing how ancillary merchandising works in a real-world booking engine. The problem we hear time and again is how hard it is to actually implement an ancillary merchandising strategy that drives conversions and grows revenue. That’s why we created the Airline Merchandising Lab for Aviation Festival. If you were there or if you were unable to attend, here’s a post-conference reflection by our partner Iztok.