Ancillary Revenue Opportunity Finder
You're Leaving Ancillary Revenue at the Gate.
See how much hotel, car, and ancillary revenue your airline is missing today, and what closing that gap could be worth this year.
Find Your Revenue Gap
Enter your current booking volume and attach rates. Takes about a minute.
Share of flight bookings that also book a hotel
Share of flight bookings that also book a car
Insurance, seat upgrades, and other ancillaries beyond hotel and car
Please fill in all fields with valid numbers before calculating.
Your Full Report
Here's What Closing the Gap Is Worth
Based on the numbers you provided, benchmarked against airlines running dynamic packaging.
$0
Estimated annual revenue gap
$0
Estimated monthly revenue gap
0x
Projected cart value vs. flight-only
Hotel Attach
Your rate0%
Benchmark rate0%
$0
annual revenue left on the table
Car Rental Attach
Your rate0%
Benchmark rate0%
$0
annual revenue left on the table
Other Ancillaries
Your rev/pax$0
Benchmark rev/pax$0
$0
annual revenue left on the table
What this means for you
Your narrative summary will appear here.
Airlines that add dynamic packaging see 3 to 5 times the cart value of flight-only bookings.
How we calculate these estimates
These figures are directional estimates built from your inputs and Switchfly network benchmarks. They're a starting point for a conversation, not an audit.
- Hotel attach gap: we compare your current hotel attach rate to a benchmark of 7%, based on typical flight-first booking flows (attach rates above this are achievable with dynamic packaging, as seen at carriers like Jet2 and easyJet Holidays). The gap is valued at an average of $165 per attached booking, based on 2024 US hotel average daily rate data.
- Car rental attach gap: we compare your current car attach rate to a benchmark of 8%. Public attach-rate data for car rentals is limited, so this benchmark is directional, reflecting that car rental attach typically outperforms hotel attach in airline booking flows. Valued at an average of $55 per attached booking.
- Other ancillary revenue gap: we compare your current ancillary revenue per passenger to a benchmark of $37, sourced from the IdeaWorksCompany/CarTrawler 2025 Yearbook of Ancillary Revenue.
- Cart value multiple: directional, based on how dynamic packaging typically increases total booking value per passenger versus flight-only bookings when hotel, car, and ancillary attach rates approach benchmark levels.
See How Switchfly Closes This Gap
Get going in weeks, not years. Talk to a travel expert about turning this gap into revenue.
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