Your members are already planning trips and deciding where to spend their travel dollars. When that demand leaves your loyalty ecosystem, so do potential revenue and margin. This report helps you uncover what your program may be missing.
Loyalty programs are increasingly expected to prove their financial contribution to the business. Enrollment, engagement, and satisfaction remain important measures, but conversations with finance and leadership often come back to revenue, margin, redemption activity, liability reduction, and measurable member value.
That makes what happens outside your program just as important as what happens inside it.
When members have travel intent but can’t book through your loyalty experience, their demand doesn’t disappear. They may book through an OTA, directly with a supplier, or through another rewards program. Along with that transaction go potential booking revenue, margin, redemption activity, behavioral data, and opportunities to reduce outstanding point liability.
The Quantifying Loyalty Revenue Leakage Report gives loyalty leaders a practical way to put a number behind that opportunity. Built using benchmark data from active Switchfly travel rewards programs, the report shows how real member search and booking behavior can be applied to your own eligible member base.
Inside the report, you’ll find:
- Benchmark performance data from active travel rewards programs
- A model for estimating annual gross booking revenue leakage and shared margin leakage
- Six areas where loyalty programs may be losing travel demand and value
- Member segments where leakage may be particularly concentrated
- A benchmarking worksheet to replace industry assumptions with your own program data
- An assessment to identify gaps in your current measurement and reporting
- Practical inputs for building a stronger internal business case for travel rewards
Revenue leakage can be difficult to see because it doesn’t appear as a failed transaction on your dashboard. It shows up as the transaction that happened somewhere else, the redemption that never happened, the points that stayed on the balance sheet, and the member behavior your program never captured.
This report gives you a framework for making that opportunity measurable.