Loyalty Program Health Scorecard | Switchfly
Free Assessment · 3 minutes

Loyalty Program
Health Scorecard

Rate your program across six key dimensions. We'll instantly benchmark you against industry leaders and surface your biggest growth opportunities.

Step 1 of 6
Dimension 1 of 6

Redemption Rate

How effectively do your members actually use their points or rewards? Low redemption signals disengagement — and growing liability.

1Below 10% redemption
210–20% redemption
320–30% redemption
430–40% redemption
540%+ redemption
Dimension 2 of 6

Member Engagement

Beyond earning points — are members actively interacting with your program, app, and communications?

1Earn-only,
rarely log in
2Occasional engagement
3Monthly active use
4Regular app
or portal use
5Daily active,
high NPS
Dimension 3 of 6

Tech Flexibility

Can your platform adapt quickly — new partners, new earning rules, new redemption categories — without heavy engineering cycles?

1Rigid legacy system
26–12 month changes
3Quarterly updates
4Monthly releases
5Configurable,
API-first
Dimension 4 of 6

Personalization Capability

Are members receiving relevant offers and recommendations — or everyone getting the same generic experience?

1One-size-fits-all
2Basic segmentation
3Tier-based targeting
4Behavioral targeting
5AI-driven, 1:1 offers
Dimension 5 of 6

Travel Inventory Breadth

Can members redeem points on a wide range of meaningful travel options — hotels, packages, cars, experiences — or just flights?

0No travel redemption
1Flights only
2Flights + hotels only
3Some ancillaries
4Packages + cars
5Full catalog + insurance
Dimension 6 of 6

Speed of Innovation

How quickly can your team launch new features, partners, or programs — from idea to live — without depending on vendor roadmaps?

112+ months
26–12 months
33–6 months
430–90 days
5Under 30 days
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Your Loyalty Program Health Report

Here's how your program stacks up — and where the biggest opportunities are hiding.

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Dimension Breakdown vs. Industry Benchmark
Your Score
Industry Avg
Executive Summary
Priority Improvement Areas

See what's possible with Switchfly

Brands on Switchfly see up to 37% higher redemption rates and 3–5× cart value vs. flight-only booking. Let's talk about your program.