SWITCHFLY-IN-THE-NEWS
Hotel Management

How Segmentation Techniques Can Power Guest Loyalty

Hotels consistently strive to better understand the key drivers of loyalty program engagement to better appeal to members of all types. Loyalty data tell the story of what every member desires most, as told through his or her individual history. Hotel Management spoke with Douglas Gaccione, executive vice president of global growth at Switchfly, about how hotel brands can create a more personalized, curated experience for members.

Lodging Magazine

Three Insights on How Data Is Changing the Relationship Between Travelers and Hotels

Guest connectivity goes beyond network strength and the fastest WiFi connection. Technology is also allowing hotels to interact with guests on a more personal level due to the industry’s improved data gathering capabilities. LODGING spoke with Alan Josephs, executive vice president of product, marketing, and alliances at travel e-commerce platform Switchfly, about how executing on that data is changing the relationship between travelers and hotels. Here are three of his insights.

Ehotelier

How to engage both high and low value hotel reward program members

There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals aged 18 to 35 – what they like, what motivates them, and how they are willing to spend their disposable income.  This is for good reason; these consumers represent $143 billion in spending power, and comprise about 38% of the US workforce. Brands need to meet their needs in order to survive, and if they hope to be able to compete they need to identify ways to drive loyalty from this cohort.

Loyalty Magazine

Loyalty Strategies to Appeal to Millennial and Gen Z Consumers

There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals aged 18 to 35 – what they like, what motivates them, and how they are willing to spend their disposable income.  This is for good reason; these consumers represent $143 billion in spending power, and comprise about 38% of the US workforce. Brands need to meet their needs in order to survive, and if they hope to be able to compete they need to identify ways to drive loyalty from this cohort.

PhocusWire

The A-to-Gen Z of Travel Loyalty

Most travel loyalty programs typically have point accrual and redemption as their core functionality.

Membership in travel loyalty programs have other privileges as well, but it’s impossible to divorce these programs from the earning and burning of points or miles. 

And for many travelers and loyalty members, that’s just fine.

But the next generation of consumers – young Millennials and Generation Z – don’t want one-size-fits-all rewards.

Hospitality Technology Magazine

Hotels Benefit Most by Engaging Various Guest Segments with Different Loyalty Strategies

Hotel brands know who their best customers are.  They are the high-value guests that travel frequently and always – or at least consistently – book and stay at properties in the brand network.  They are active members of the hotel’s loyalty program.  They book higher-tier rooms, have a high average cart size on the hotel’s ecommerce site, and spend money on property for ancillary services, food and beverage and entertainment.  They refer other travelers and are advocates for the brand.

New York Times

When It Comes to Travel Rewards, Younger Travelers Are Being Heard

New companies are entering the travel rewards industry, addressing the needs of younger travelers, while traditional loyalty programs are also expanding their offerings.

EyeforTravel

Why Travel Start-ups Should Go for Investor Money - Now!

Travel is a vast industry and as the online sector looks set to become a $817 billion industry, the timing seems right for fundraising. Tech assessment platform TechCrunch says that Switchfly “uniquely combines a highly scalable and secure architecture with deep product and content inventory”. As pressure increases on margins, this revenue boosting technology could not be more timely. 

Skift

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.