SWITCHFLY-IN-THE-NEWS
Skift

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

Skift

Loyalty Beyond Points and Miles: Creating Rewarding Experiences for the Experiential and Millennial Traveler

Today’s consumer no longer thinks about loyalty solely in terms of points and miles. That’s created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.

Skift

How Customer Data and Dynamic Inventory Can Deliver Better Travel Buying Experiences

Today’s travel consumer faces a needlessly complex online shopping experience. There are too many choices, and offers are not customized to address buyers’ unique needs. To solve this problem, travel brands must use what they already know about their customers to simplify, streamline and personalize the purchase process.

Flight Airline Business

Combating Commoditisation

Justin Steele, vice-president of product at travel e-commerce specialist Switchfly, believes that the ultimate goal for personalisation is to create a travel retailing platform, a curated experience that combines what is currently possible – flights, times and dates, with the amenities and luxuries passengers desire, plus the products and services that they will need at their destination.

Hospitality Net

OpenTravel Alliance and Industry Experts Present Powerful Use Cases for New Release 2.0 Object Model

Matt Blackmon, Client Solutions Architect, Switchfly, and board member of OpenTravel, shared compelling examples of the powerful new release of the OpenTravel Alliance 2.0 Object Model at the HITECH Houston 2018 Tech Talk. Tech Talk speakers included technical and business leaders from across the spectrum of travel verticals.

Hotel Online

Ease-of-Use Features and Speed-to-Market Benefits Highlight HITEC Houston 2018 Tech Talk

Presenters at the OpenTravel session about the 2.0 Object Model included Matt Blackmon, Client Solutions Architect, Switchfly, and board member of OpenTravel, who shared compelling examples of how 2.0 facilitates innovation by rapid deployment of APIs with affiliates.

Lodging Magazine

Technology, the Connected Traveler, and the Guest Experience

For a moment, put yourself in the shoes of a typical smartphone user who happens to be searching for a hotel room. What kind of information do you want or need in your search? Do you want to see images of the bed, dresser, or bathroom, or do you want to get a feel for the neighborhood and see nearby restaurants and attractions? Jusitn Steele, VP of Product at Switchfly shares the latest use of technology by the connected traveler.

The Wise Marketer

Buy and Be Loyal to My Brand: Travel Technology and the Future of Loyalty

Daniel Farrar, CEO of Switchfly, states that today, it’s no longer “travel on my airline, stay in my hotel, or buy my product” but “buy and be loyal to my brand.” And while there can be healthy competition between loyalty programs, that doesn’t mean travel brands can’t still work together to maximize their “piece” of the customer’s loyalty and the valuable data that comes with it. The travel industry can become a much more collaborative environment for loyalty with fewer programs working at cross-purposes and each brand maximizing its “piece” of the customer’s loyalty.

Hotel Technology News

From Personalization to Next Generation Booking: Technology Trends Impacting Hotel Loyalty and The Guest Experience

Doug Gaccione, Executive Vice President, Global Sales & Marketing at Switchfly states that "As we look at how hotel brands are innovating today, we can already see where the industry is headed: more operators are optimizing their booking engines, apps and websites for each user and strengthening brand loyalty through more personalized guest experiences. By leveraging guests’ smartphones for more self-service, convenience and comfort, hotels can be much more proactive and forward-looking in preparing for their guests’ digital expectations."