Travel is a vast industry and as the online sector looks set to become a $817 billion industry, the timing seems right for fundraising. Tech assessment platform TechCrunch says that Switchfly “uniquely combines a highly scalable and secure architecture with deep product and content inventory”. As pressure increases on margins, this revenue boosting technology could not be more timely.
Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.
Loyalty Beyond Points and Miles: Creating Rewarding Experiences for the Experiential and Millennial Traveler
Today’s consumer no longer thinks about loyalty solely in terms of points and miles. That’s created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.
Today’s travel consumer faces a needlessly complex online shopping experience. There are too many choices, and offers are not customized to address buyers’ unique needs. To solve this problem, travel brands must use what they already know about their customers to simplify, streamline and personalize the purchase process.
Justin Steele, vice-president of product at travel e-commerce specialist Switchfly, believes that the ultimate goal for personalisation is to create a travel retailing platform, a curated experience that combines what is currently possible – flights, times and dates, with the amenities and luxuries passengers desire, plus the products and services that they will need at their destination.
OpenTravel Alliance and Industry Experts Present Powerful Use Cases for New Release 2.0 Object Model
Matt Blackmon, Client Solutions Architect, Switchfly, and board member of OpenTravel, shared compelling examples of the powerful new release of the OpenTravel Alliance 2.0 Object Model at the HITECH Houston 2018 Tech Talk. Tech Talk speakers included technical and business leaders from across the spectrum of travel verticals.
Presenters at the OpenTravel session about the 2.0 Object Model included Matt Blackmon, Client Solutions Architect, Switchfly, and board member of OpenTravel, who shared compelling examples of how 2.0 facilitates innovation by rapid deployment of APIs with affiliates.
For a moment, put yourself in the shoes of a typical smartphone user who happens to be searching for a hotel room. What kind of information do you want or need in your search? Do you want to see images of the bed, dresser, or bathroom, or do you want to get a feel for the neighborhood and see nearby restaurants and attractions? Jusitn Steele, VP of Product at Switchfly shares the latest use of technology by the connected traveler.
Daniel Farrar, CEO of Switchfly, states that today, it’s no longer “travel on my airline, stay in my hotel, or buy my product” but “buy and be loyal to my brand.” And while there can be healthy competition between loyalty programs, that doesn’t mean travel brands can’t still work together to maximize their “piece” of the customer’s loyalty and the valuable data that comes with it. The travel industry can become a much more collaborative environment for loyalty with fewer programs working at cross-purposes and each brand maximizing its “piece” of the customer’s loyalty.