Most travel loyalty programs typically have point accrual and redemption as their core functionality.

Membership in travel loyalty programs have other privileges as well, but it’s impossible to divorce these programs from the earning and burning of points or miles. 

And for many travelers and loyalty members, that’s just fine.

But the next generation of consumers – young Millennials and Generation Z – don’t want one-size-fits-all rewards.

They want to be recognized as individuals and they want rewards that are relevant to their needs and to their travel journey.