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Welcome to Travel Buddy
In today's competitive landscape, understanding your customers is more than just collecting feedback—it's about truly hearing them and aligning your loyalty strategies accordingly. We explored this and more on the latest episode of the Travel Buddy podcast featuring Carly Stemmer Ivory, VP, Research Analyst at Loyalty360. Key insights: - Develop an effective voice of customer process, incorporating surveys and feedback from frontline employees. - Ensure organizational commitment to actioning this feedback. - Strive for a seamless integration of customer insights into your loyalty programs to maintain relevance and engagement. How are you ensuring your customer's voice shapes your strategy? 🎧 https://www.switchfly.com/podcast
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