Resetting the quest for travel loyalty in 2020 is a research-based report that examines airline and travel company priorities around loyalty programs, technology investments, attracting new customers and owning customer relationships. The report also looks at traveler preferences towards travel products, online booking and travel loyalty programs.
In early Q1, 2020, the airline industry was set for substantial growth. IATA was projecting total global spend on air travel to reach $908 billion in 2020. But that was before COVID-19 grounded the global travel industry.
Although the survey was conducted prior to global pandemic, the report provides meaningful insights on how airlines are rethinking their approach to driving traveler loyalty and the types of rewards their programs offer.
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