The Search for the Right Results
Burdened with unspent loyalty rewards, a major customer loyalty brand searched for a way to reduce their breakage rates, they decided travel was the way to go.
High breakage not only eroded member trust but also limited the brand’s ability to demonstrate the real value of its loyalty program. Traditional rewards like merchandise and gift cards weren’t motivating members to redeem, and without redemption, engagement flatlined. The team needed something aspirational, flexible, and emotionally resonant. Travel checked every box, offering memorable experiences that inspire action and deliver tangible ROI.
Building Success with Travel
After evaluating multiple vendors, the loyalty brand chose Switchfly for its proven ability to integrate seamlessly with existing reward infrastructures. Within weeks, they launched a fully branded, travel booking portal that connected members to thousands of flight, hotel, and activity options worldwide—all within their existing loyalty ecosystem.
By partnering with Switchfly, they were able to add travel and experience rewards to their program, including:
- Diverse, global travel inventory
- AI-powered personalized recommendations
- Multi-currency support
- White-label platform and customer support
Get our case study to see how Switchfly can help improve breakage by offering world class travel and experience offerings in customer loyalty programs.
