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Introduction
Transcript
Todd Tomlin: You can give a couple of hundred dollars, and that's the travel component of the incentive. It doesn't have to be buying an entire trip for the individual recipient. Speaker: Welcome to Travel Buddy, presented by Switchfly. In this podcast, we talk about all things travel, rewards, and loyalty. Let's get to it.
Brandon Giella: Hello, and welcome back to another episode of Travel Buddy by Switchfly. Today, we have a special guest, Todd Tomlin, who is the founder of Mimori and the president of the ITC, and we also have a recurring guest back again, Ashley Martinez. Thank you for joining. Ashley, tell us a little bit about Todd and how he's gonna help us understand the evolution of travel as an incentive. So how did you come to know Todd? And then Todd, I'd love to hear a little bit about your, your background you can share with our listeners.
Ashley Martinez: Thanks, Brandon. Well, I am so excited to have Todd on the show today. Todd and I connected through the IMA, which is the Incentive Marketing Association, and Todd and I both serve on the ITC, which is the Incentive Travel Council board, Todd as acting president, and I lead overseeing membership. But Todd has an extensive background in travel from his days at Expedia all the way to founding Memori. I have a personal… as a travel agent myself, I really appreciate all of the work that Todd's doing and the business that he's built and, and how he's brought it into the incentive industry, to drive loyalty within different programs. So, so excited for this conversation. we're lucky to have Todd here.
Brandon Giella: thanks so much for
Todd Tomlin: Thanks, Ashley
Brandon Giella: tell us a little bit about yourself. What's your background?
Todd Tomlin: yeah
Brandon Giella: have, traveled four million miles. is… Tell, tell us all about that. I'm so
Todd Tomlin: Actually, there, there should be more than four million because I was gonna start by saying my travel began when, before I was even born in my mother's womb, and that's because she was a Delta flight attendant. So, like, literally, I was already flying around the world, before being born. I don't count those miles though. But, yeah, I've, I've traveled over 55 different countries. I was a digital nomad for about five years before it was cool. so yeah, bebopping all around the world. And, you know, back in the day, I, I would also do all the crazy mileage runs. I've been to Hong Kong for, like, five hours and then just got on the plane and went back. I've been to Sydney, for, like, 12 hours just to get my status up on a, an airline. but that's on the personal note. but beyond that, you know, I've been almost 20 years in travel and hospitality, working for Hyatt Hotels, both in operations and their loyalty programs and payments, and then, at Expedia, Hotels.com, in their loyalty and payments division, and did consulting for many years, in payments for travel companies, and now have started my own, UltraLux Travel Company, and we've been in business about two years now.
Brandon Giella: Awesome.
Todd Tomlin: then as Ashley, as Ashley touched on, I am president of the Incentive Travel Council, which I'm, I'm more than happy to share more details on that as well.
Brandon Giella: That's awesome. That's awesome. Yeah, and so you're referring to your, your newest venture is Memori. Can you tell us a little bit about that? What is that for you, and, and why did you start that? Why, why bother with that?
Todd Tomlin: Well, I actually had started a fintech company for a couple of years and, while it was going really well, I found that, you know, my passion has always been travel, and I wanted to start my own business there. And I really do believe that lives can transform through travel and, you know, we really-- that's kind of our underlying ethos at Mamori. Mamori is actually a Japanese word that means creating, lasting memories from fleeting moments. And what we do at Mamori, we're a B2B2C, business primarily, where we are curating and aggregating the very best in ultra-luxe travel, be it multi-day journeys, epic train adventures, ultra-luxe travel with cruises and yacht charters, really high-end homes, private islands, private villas, safaris, you name it. We can even take you to the moon, or not to the moon exactly. We can take you to the International Space Station, if you wanna go hang out there for a couple of days. So, yeah, we're, we're really curating all of this, and then what we do is we provide it to our biz-business partners, so that it's essentially, curating these things for the companies that have relationships with the world's top travelers. So, you know, think, top-level CEOs, high-net-worth individuals, that really have done everything, and how do you impress them? you, you utilize the, the backbone of what we're providing at Mamori and, put it into your, your catalogs for loyalty, employee engagement, incentive programs, and the like.
Brandon Giella: Amazing. Amazing. I'm so glad we're meeting because that sounds, the, the profile you described sounds so similar to my basic economy with two toddlers travel, options that
Todd Tomlin: Yes.
Brandon Giella: now. So yeah, it sounds exactly the same. I could send my, my daughter up to the International Space Station, see how she finds it up there. That'd be great. That sounds so cool. I, I, yeah, I would love to hear more about these trips, but we'll, we'll carry on with our, our topic for now. so I think to summarize, you have tons and tons of experience in the travel world, particularly as it relates of how people are traveling on, especially as individuals, what they're booking, what they're looking for, what personalization means, how you curate trips, how you provide choice to them, and the kind of trade-offs that you might, t- have there with your, your, kind of programs that you run. And so I'd love to hear just kind of like generally speaking, what are some trends that you've seen with the kind of travel that you've seen, folks wanting to book, particularly as it relates to how you personalize, trips and programs for them or, how they, you know, just different things that you're looking for. So like the, the curation, what is the demand for things that people are looking for when they're booking travel nowadays?
Todd Tomlin: Sure. So, I do have to preface by saying, you know, our clientele sits at about a $10,000 per person for a week, of travel, excluding flights. So we're finding that that demographic sits primarily above age 50. they might be semi-retired or retired, and oftentimes their kids are already, you know, out of, university really potentially as well. And at that level of, the traveling consumer, they have been traveling for their lives for decades, and they have done a lot of business trips. They had to manage all their-- the trips for the kids for, you know, 15, 18, 20 years, and now they wanna have fun. But unless they're a subset who loves to do all the planning themselves, they want it all taken care of. They want to simply choose the destination, customize some components of it, but really from the point that they leave home to the point they return, they just want it taken care of. and it's, it's really getting to the point, and this is why we're, we're really excelling, is that, you know, we, we take care of everything for them. It's not a matter of, oh, which hotel do you wanna select and, you know, what ground transportation do you need, and, what activities do you wanna do? It's more like, here is what we're offering. Do you like it? Great. What are the few things you wanna customize? And we just go off and book it for them. and so, you know, it's, it's a-- it cuts down on a lot of the friction of back and forth communication, having to get approval from clients for every little thing that they wanna do and, makes it much more efficient. Everyone is happy at the end, and essentially they just have to show up and enjoy themselves.
Brandon Giella: That sounds great. I, I wanna go on this trip. That sounds really awesome. I love that. Ashley, do you have experience with this kind of, you know, segment in the, the, the travel market and things that you've seen? Any kind of, like, trends? I guess you, can you corroborate what Todd is saying with the, the way that he sees, you know, his clients wanting to book travel and thinking about that
Ashley Martinez: Absolutely. I think for Switchfly, it's also a focus to, on this seg- segment of the industry or, or this audience as well. If you think about from an incentive perspective, how are you focusing on your top performers? Or maybe it's a financial service program, how are you focusing on your top cardholders, right? And they want… And they're looking for these ex- types of experiences, as Todd's explaining, more exclusive, personalized, high touch, concierge, maybe getting something that I can't book somewhere else, right? And so I think there's, from a Switchfly perspective and also personally what, what I've seen in the industry, is a focus on this segment of, of travelers. Now, similarities of personalization, although this, we're speaking about one specific demographic and audience and, and maybe one price point, but the idea of personalization is something that I think is consistent across all travelers and a trend that we're seeing, even more so than we have in the past. You know, trips or if you think about reward trips used to be, "Oh, a trip to Hawaii," "A j- a trip to Vegas," right? And that was the standard. And now I think travelers are looking for something more custom. "What, what fits me?" and that might, you know, it's not one size fits all, which, which we know. So I think the industry is now starting to, reciprocate to that or understand that there's a definitely an idea about trying, you know, choice. And as, Todd said, there, there is a de- delicate balance between choice and curation. You want to be able to offer choice, but also, and expand where the, the options for travelers, but without… but still keeping it curated and, and within a subset. So I think we're seeing, you know, even though we're speaking about one audience, that trend a- across the board.
Brandon Giella: Yeah. Yeah, I'm curious if, if you guys are seeing l- almost like… So you got like that very top end on the luxury, demographic, if you will, Todd. Like, but are you seeing that kind of the elements of luxury come down into the market as well? Like thinking about premium cards or the way people are thinking about travel in general. It seems like a lot of people want more personalization, which of course is more expensive or, you, you know, more of getting into that luxury market. But do you see that, that, kinda your average travel, you know, or, or trip kind of going upmarket in some of the things that you're doing in the high-end luxury coming down to, to kinda meet them? Do you see any- anything like that in your world?
Todd Tomlin: Can't really say that I do, just because we, we don't really sit at that demographic. I don't know if, if Ashley may have any insights there
Ashley Martinez: I'd say now with the exposure, of course, and the rise of social media, there are so many aspirational trips out there, and I think the way travelers are changing is maybe on one specific night of their trip, or maybe they splurge on something really high-end and luxury. Maybe not the whole trip, but, but I think the real readout that I've seen is the focus on experiences over, And that may be to, achieve maybe our luxury or high-end. Maybe the traveler has, instead of traveling for a week, maybe they're only going five days, and they're adjusting their budget to be able to achieve these types of trips. So I think there are concessions people are making. I think the… Not that the availability is widespread, but the aspirational, the content. People are, you know, the chance now that we even know that there's a chance to go to the Space Center, I mean, how inspiring is that? I, I think there, it's becoming more accessible in that regard. So I, I, I do think people are, are changing to try to move upstream and, and do what they can. that's kind of what I'm seeing from on a, on a leisure travel perspective.
Todd Tomlin: I, I, if I could add, I think there's also, I would say bifurcation, but it's, it's actually like draft segmentation on the fact that, you know, you have consumers that want to lean into whatever they see on Instagram, and they want to be there, and they wanna experience it. But I mean, I'm, I'm sure you've seen the funny memes where it's like Instagram versus reality, and oftentimes the reality is like wah-wah.
Brandon Giella: Yes, yes
Todd Tomlin: so, so, you know, you have the market segment that is chasing that, but you have the complete opposite where, a big trend now is like how remote and how unof- like how offline can it be? Like, how can I be the only… I was-- So I, I live in Cape Town, and I ran around Lion's Head this morning, and I was the only one on the road at 6:00 AM, and I never saw another person. And like summer season, height of the season here, it's gonna be packed. And I was like, "I have this whole road to myself. This is incredible." And so like taking that type of feeling, And it's very hard to find, but, you know, that's, that's where it does come to travel curation and being able to call out. And as Ashley said, you know, even if it's one day out of the five days that, that you get to have this like incredible personal… And personal is, we talk about luxury travel, but like something that personal and bespoke and just awe-inspiring can be luxury, the fact that, that you got to do it on your own
Brandon Giella: That's, that's interesting that you, you, you called out the meme and related it to that, 'cause that-- what, what goes on in my head is I've seen those videos where somebody travels to Santorini, for example, and they show this incredible view, and then they pan over to the reality and there's like just throngs of people, just people everywhere, and they can barely get by, just like crowds and crowds and crowds. same thing when you see like in Rome by the Trevi Fountain or something like that. Like, there's just crowds of people. And so what, what I'm hearing is what's actually becoming a luxury is truly getting away. Like I'm, I'm doing this thing that actually does have the vantage point of being kind of on my own. Like I am here by myself with my family, but it's like it's really just us, and we're being catered to just us. No, no other crowds, but not the tourist trap, that kind of thing. Is that… I summarize that correctly? Yeah.
Todd Tomlin: You did. And I mean, it's going to take, you know, it's different personality types that enjoy these types of things. But I mean, I take, for instance, I was in, PoznaÅ„, Poland, last year, and here I am 48 years old, and I've never heard of this place, and I am gobsmacked with how gorgeous it is. And I think it's, it's like finding… If you're one of those that likes to buck the trends, like don't go to all the places everyone else is going to. And if you really, I would say get off the beaten path, but it's, it's more just find places that are not within the, you know, zeitgeist of the day, and you'll end up finding like really, really incredible places.
Brandon Giella: Yeah, yeah
Ashley Martinez: I saw a quote this week, or I had a client that shared a, a quote with me that said, "The itinerary is you." And I had just planned this incredible polar bear excursion trip, for these clients. They went t- to Canada, N- northern Canada to see the polar bears, and they were in a very remote area. and they said the best day was just being able to absolutely disconnect and focus on themselves. And so that's where she kinda came up with this idea of like, the itinerary was me. You know, focusing… Sometimes travel is just, is focusing on yourself. So it's, maybe it's not the actual destination, or the place that you're in, but it's the experience you're having, you know, on that trip. It, you know, of course, bringing it back to it's the journey, right? But I do think the focus sometimes shifts away from the actual place. So again, bringing it back to maybe it's not Hawaii or Vegas, but maybe it's, you can get that same feeling somewhere else or people are looking for, you know, that experience that you feel while traveling. you know, that can be achieved in many places, not just those standard or typical travel, destinations that we think of
Brandon Giella: Amen. Amen. I like to go to Kentucky. It's beautiful, and I feel like nobody else is there and I just get this, like, quiet, remote place in Kentucky, you know? Anyway, how do you guys, how do you guys see this in, the incentive travel world? So, like, you guys obviously have, have clients that are booking these, these really amazing trips, but are you seeing the same kind of trends on the incentive side, especially when you're talking to employers or, you know, some of the other work that you guys are doing, both in your fields? Todd, I'll, I'll you first. What do you think?
Todd Tomlin: Yeah. So, for this question, I'm gonna put more of my Incentive Travel Council hat on. so, you know, what we… So we're a trade organization, that focuses on, promoting individual incentive travel, within corporations, etc., to be able to help push their business, goals. And so what we're finding, there was a Incentive Research Foundation study that was done, last year, and it said that of all program participants that could receive a type of travel for… Well, of all of their different motivational levers, what would motivate them the most to take action of what they're being requested to do? And individual incentive travel was the number one ranked, item 71% of respondents wanted an individual trip for themselves. Now, group travel historically and continues to be the lion's share of incentive travel. but, you know, when you have program participants or respondents saying that they would much rather be on an individual experience, then I think that's showing where potentially the trends are going. And, you know, we had talked about personalization, and that is personal. That's, you know, a company saying that, "I want you to take this action," or, "You have achieved some result, and as a result of that, we're gonna reward you by something that's personal to you and something meaningful to you." I don't know that this has to be on every single time that a reward is being, given. you know, as we've been sharing this stat over the past year, we, we get good feedback from constituents and, other companies and programs and, you know, someone even made the suggestion it just shows that maybe programs need to do half/half. Like one year everybody gets an individual incentive trip, and the next year everybody gets a group trip, where it's the entire company, you know, president's circle type thing going away. but starting to bring variety, so that, you know, you can, kind of make everyone happy at the end of the day. 'Cause sometimes the CEO wants to stand in front of everyone and, you know, give a rah-rah speech of how great everybody is. but then when you can personalize it and the program participant can choose who they want to go with, where they want to go, even if it's a curated selection, maybe it's we have three to five trips that you can choose from 'cause it helps contain budget. and even that, at least the program participant gets to choose skiing vs beach vs city, vs hiking, and that's what's going to help them endear themselves to the program even more because it's so much more meaningful and personal and creates better memories, when you're, you're giving them that choice.
Brandon Giella: Amen. I've been on one of those President's Circle trips to Mexico, and it was wonderful. Yeah, we get… But we each got to choose a little excursion that we wanted to go on for the day, and it was the best. Yeah, I love it. Ashley, what about you? Are you seeing the same kind of, same kind of data, if you will, in your practices?
Ashley Martinez: Yeah, and I, I think that, that's a great example. I mean, the, the industry has been dominated historically by, or the landscape of incentive travel has been group travel. So just like you said, Brandon, a, you know, a group trip to Mexico. But what if, you know, there's a employee or a cardholder that, these types of, incentive programs, maybe they don't wanna travel with their fellow colleagues or, and, maybe, you know, they spend so much time at work with their colleagues, maybe they just wanna go on a personal trip with their, with their spouse or their, or partner or, or their family. So I think, as Todd mentioned, there's a, a place for everything in the, in the landscape, you know, or the marketplace or the options, just like there is an, a time and place for gift cards or merchandise. I mean, I think travel, as we all know, holds a really, not only is it aspirational, inspirational, but drives a ton of engagement. I think there's a really strong place for individual incentives, incentive travel, and that's, you know, where I think we're seeing that, personalization can be achieved truly through individual incentive travel. But of course, there is a time and, and place for groups, but I think the industry is now realizing, and we're seeing a lot of adoption. So as Todd mentioned how Memori has been so successful, Switchfly has been able to really, tap into that market and b- be an option for individual incentive travel. 'cause again, it's not one size fits all, and so I, I think that that trend is consistent and we're really seeing that grow within the industry.
Brandon Giella: Mm-hmm.
Todd Tomlin: If I, if I could add to that, what-- now that we… So the Incentive Travel Council, is actually a reconstitution of a much longer, time in the market, and we restarted it about a year and a half ago. And in doing so, we, we took a look and said, like, "What does the industry need in terms of voice?" And we found that individual incentive travel needed a voice because, there's other organizations out there. SITE is one that really has a wonderful voice and advocacy for group travel, and so that's why we started the ITC back and, took this mission on. But what I wanted to say is that now what we've been able to do is meld and really discover that travel historically has been in the mindset of program managers or, corporations who are funding travel, etc. Like, it sits at this certain price point that unless we have the budget for that, then, we have to take travel off the, the table. It needs to be gift cards, merchandise, some type of cash incentive. But now that individual incentive travel is really coming into its own, there's so many different products out there that allow even a small budget. Like, there's different form factors within individual incentive travel. So you wanna give a hotels.com or Delta gift card or a Virgin Experiences gift, you can give a couple of hundred dollars, and that's the travel component of the incentive. It doesn't have to be buying an entire trip for the individual recipient. there's individual certificates for cruises and all-inclusive resorts and, I mean, everything that Switchfly does is, you know, variable potentially within the program catalogs that they operate in. Maybe the program participant doesn't have enough miles or points to achieve the entire travel experience they want. Well, some programs offer cash plus points, so then, you know, the program participant can give in to their own, support of the, the experience as well. So yeah, historically, I, I really do think that programs thought that they had to pay for the whole trip and arrange all the flights and the hotels and the grounds transportation and all the logistics, but it allows the program participant often to take on a lot of that themselves and, yeah, again, bring it into any price point.
Brandon Giella: It sounds like-- I was gonna ask a question about, what you're seeing in the kind of the future of this, travel market, and it sounds like if I could summarize it in such a way is it's becoming more flexible, granular, maybe fungible. We put the fun in fungible, and it's like you can, you can kinda slice and dice how you wanna set up the, the travel experience, and people can, like you said, contribute to it if they want or expand on it in this way. Or maybe they just want a gift card 'cause they wanna use it how they want, or they asked, you know, their friends and family for Delta gift cards for Christmas, and now you're adding one to it, and they get to use it how they want. So it's… Is that, is that a fair, maybe trajectory of where you're seeing travel going in the next five years or so?
Todd Tomlin: I would say so. It's, yeah, making it to where, I mean, personalization we've already spoken about, but you know, where there's components that can plug in that really make you feel like you were able to, to make it your own. I mean, even at Memori, while we have curated experiences that, we provide to our partners, once the program participant is actually going through that booking, if they wanna upgrade the experience or they wanna add additional nights or people, etc., all that is possible. you know, the program paid a specific amount, for them to be able to have the experience, but it's well communicated that, you know, they can make changes that are meaningful to them because sometimes people do wanna travel during the Christmas holidays, and they understand that that comes at a premium, but the program didn't pay for that premium spot. but that's when the program participant wants to go, so, like they'll pay for it. so yeah, really just creating a personalized level of what the needs of the individual traveler are. And I think that's, you know, there's needs versus wants and oftentimes, like if you have a family of four, you can't get a, you know, mom and dad is going off, like maybe the kids just won't understand and you wanna be like, "No, I wanna bring my kids with me. I need to bring my kids with me." so and yeah, to, to have restrictions where it's like, "Nope, only you and one other person," that actually could be a deterrent to the program. It could upset the program participant that why can't I do what I want for me and my family?
Brandon Giella: Yeah, it's almost like you're offering this travel, but if I can't make it to where it fits within my family or my personal needs or wants, it's like I don't even want it. You might as well not have offered it to me almost.
Todd Tomlin: Exactly
Brandon Giella: That's interesting. Ashley, how about in your, in your world? I know you kinda span different, of the travel world. are you seeing that, like, on the data side with Switchfly, on your own, you know, travel advisory or your work with IMA? Like, how do you, how do you kinda see the next five years taking shape for you?
Ashley Martinez: Yeah, Todd, I'm so glad you highlighted that flexibility in terms of the, the ability to maybe fund the trip on your own or pay with points plus cash or miles or, make, you know, an add-on. I, I think those types of, We, in our, in our s- platform, we've enabled, you know, mult- flexible payment options, buy now, pay later. Anything, again, that kind of goes back to what I was saying to, to make it accessible and make it ach- achievable. I, I really think that, is where the are going. the growth of accessibility in travel and, and also flexibility. like I said, I think tr- travel trends that we're seeing, people are adjusting their itineraries, to be experience-focused. So if you think about what we've seen in 2026, it was kind of branded the, the year of sports travel, right? With the World Cup. We had the Winter, Olympics in, in I think people are leading with the experience that they want to have. So what do I wanna get? I, you know, maybe I wanna see a sporting event. Maybe I wanna be remote. Like, how do I want to feel on that trip? And then everything's coming after. My inspiration journey is changing. but and I do think, the focus of the trip, so maybe it's, it's not, again, the destination itself, but how do I wanna feel on the trip? Or I know I wanna go s- watch a match. My n- you know, my favorite sporting team. I don't care where it is, but I, you know, I wanna see that event. So I think the… how travelers are planning their trips are more f- experiential focused on how they wanna feel, what they wanna see, and then they are also making, concessions or adjustments to prioritize that. So if I want that high-end luxury experience, I'm gonna prioritize that and, and maybe, you know, maybe I'm, I'm not flying business or first class, but I really want to stay at a very nice hotel. I, you know, I think it, it's the prioritization of that. So those are just some general trends I'm seeing. Todd, I do have two questions for you. One, what is your most or I guess most popular experience? And two, if you're a four h- million-miler, who's your loyalty-- who are you loyal to? Who's your airline?
Todd Tomlin: so I'll go with the first question first. I mean, I, I would say as much as we do punch above our weight and have this halo effect of like super incredible experiences, we can't help the fact that our clients just keep coming back to cruising. I mean, it-- Yes, I mean, you know, it's, it's very repeatable. again, I, I was kind of sharing what our demographic was earlier, and they just, they keep coming back to cruising, and it's, it's all these different destinations and, you know, not having to unpack but once and, all the different… W-what's really fueling it, to be honest though, is, is the advent of like so many more luxury, ultra-luxury, brands coming online and really taking it up a notch. And I mean, you, you have Michelin star quality dining on the sea and, you know, ships that have all ocean access. There's no interior cabins. I mean, there's-- I could continue to list, but, yeah, we do find that that's, that's kind of number one. And it-it's also wrapping in the personal interest of, you know, be it golf or food and wine or some type of entertainment or sports, like you can combine all of that within a cruise experience. So, but the, it's also, as I said, the price point. I mean, it still sits there at a higher price point for the, the clientele that we, we facilitate that for.
Brandon Giella: Yeah, I've seen a lot of people do, take on the, the, the Viking cruises, for example. You know, these are very, very nice cruises. Everything's kinda handled for you. But I know folks that have been on 10 Viking cruises 'cause they just love the whole experience, and you get to see so much of the world and, and so on. So that's interesting you say that.
Todd Tomlin: I forget the stats, but the growth of the cruise industry over the next five years is just crazy.
Brandon Giella: Fascinating. Hmm
Todd Tomlin: and my loyalty, does-- I f- I found that you pay for what you need at the time. yeah, I don't, don't stick to any one alliance.
Ashley Martinez: Interesting. Interesting
Brandon Giella: Todd, I wanted to ask one final question for you. We've talked a lot about how rewarding travel can be, and I wanted you to have the final word on what has travel meant to you all these years? Like, why are you devoting your career, almost your personal and professional life to this facet of our lives on this planet? Why do you care so much about travel?
Todd Tomlin: That's a, a really great question, because it really opens your eyes to how incredible humanity is and how same but different we are, and it allows you to realize everything that you might have learned when you were younger is maybe completely false or what, what you hear from, news media and otherwise is actually not true. because when you are in the destination and you're experiencing something completely opposite of what you were always told, learned, or read about, and realizing that I'm safe, this is a fun experience, I'm in no danger, these people are incredible. Why did I ever think that they would… I would be scared of these people or this place? I mean, it, it really just allows you to, to open your eyes to what's, what's actually happening, that we're all connected and we're… I, I always like to say, you know, we all put our, pants on one leg at a time, pretty much. and yeah. So I, I mean, I, as a digital nomad, I, I lived in five years in, like, 25 different countries, and just to be able to see the sea of humanity was absolutely amazing. But that sounds incredible, but it's also important to be rooted. And so I've been in Cape Town for five years and, yeah, I'm, I'm very thankful for more the consistency of being at home as well. And so it's, it's great to have a home and then travel when you want to.
Brandon Giella: I love it. Amen. Well, Todd, thank you so much for sharing your expertise, your insights. I'm very excited about the future of Memori and your work with the ITC. And Ashley, always lovely to have you, and we will see you guys on the next episode
Ashley Martinez: Thanks,
Todd Tomlin: Thanks so much. Thanks
Ashley Martinez: Todd
Todd Tomlin: for having me. Thank you
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