TRAVEL BUDDY: EPISODE

Statistical Proof: AI Drives Bookings and Engagement | Switchfly

August 15, 2025

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Every enhancement to the Switchfly platform delivers measurable business results, not just incremental progress. Ravneet Guman, our Head of Data Science and Machine Learning, highlights that the evolving incorporation of AI in our systems—from faster search results to smarter content—brings a “statistically significant difference for all the A-B testing we have done.” Our data shows: ✅️ More searches per user session ✅️ Elevated content engagement ✅️ Greater hotel clicks and stronger conversion rates Continuous optimization means loyalty and travel programs see concrete improvements, backed by data and tested at scale. With Switchfly, meaningful engagement is the result of precise engineering and rigorous measurement. Discover measurable, data-backed travel growth with Switchfly. 🎧 Tune in now: switchfly.com/podcast #TravelBuddyPodcast #TravelTech #AI #LoyaltyPrograms

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