Today, we hear a lot of talk about “personalization” of travel content, but much about less “curation” – expect this to change as digital travel content becomes too rich to ignore. Content curation is, in fact, the heart of travel management – connecting information and making it presentable and usable. Travelers want relevant content waiting for them as soon as they go to a booking engine. The less work they have to do to get content and information, the faster they can complete their path to purchase.
- Aug 27, 2018 2:58:00 PM |
- Justin Steele