Balancing Loyalty Personalization and Privacy for Long-Term Trust
The Personalization, Privacy Paradox
Today’s consumers want it both ways: experiences that feel personally curated, and...
Loyalty programs:
Airline Marketing: Transforming Customer Loyalty and Travel Packaging
Airline Marketing Has Entered a New Era
The airline industry is undergoing a transformation in its marketing approach....
Creator Loyalty in Travel: Turning Influence into Engagement
The creator economy has entered its next stage of evolution. What began as brand sponsorships and influencer deals has...
Inclusive Rewards Programs: Giving Members the Freedom to Choose
Customer loyalty is no longer one-size-fits-all. Members want rewards that fit their personal needs—whether that’s a...
Composable Loyalty: How Modular Tech Will Reshape the Rewards Stack
Today’s loyalty landscape looks very different than it did just a few years ago. Brands are under immense pressure from
Loyalty in a Low-Attention Economy: Engage Members in 8 Seconds
Loyalty has always been about building lasting relationships, but the rules of engagement are shifting. In today’s...
The Psychology of Rewards: Why Humans Love Points and Perks
Walk into a coffee shop, book a flight, or browse your favorite online store, and chances are you’ll encounter a...
Creating Simpler Ways To Burn Points
Redemption is where loyalty programs either shine—or fall short. In most cases, earning points is relatively easy, but...
