The Secret to Travel Loyalty? Emotional Connection
Today’s travelers respond positively to personalized offers; these can forge strong emotional connections as well as...
Best Practices for Your Hotel to Profitably Engage Lower-Value Guests
As we explored in our last blog post, ‘Using Flexible Loyalty Strategies to Reward Your High-Value Hotel Guests,’...
Bringing Aeroplan In-House Will Boost Air Canada’s Revenue Prospects
Air Canada’s US$450 million acquisition of Canada’s beloved loyalty program, Aeroplan is further proof (as if more was...
Featured in Skift: 3 Strategies for Direct Channel Success
Travel brands that take control of the direct channel booking experience have the opportunity to build relationships...
Why Loyalty Must Be Integrated into All Areas of Travel Management
Today, we hear a lot of talk about “personalization” of travel content, but much about less “curation” – expect this to...
Unraveling the Complexities of Modern Travel Merchandising
For airlines, hotels and other travel suppliers, the present and future opportunities for revenue and loyalty are ready...
Why Loyalty Program Data is Invaluable to Travel Merchants
For travel merchants, having a loyalty program in place offers more opportunities to engage customers across more...
Creating Travel Connections: The Opportunities for Travel Merchants by 2020
Over the next 20 years, global demand for air travel will nearly double to 7.2 billion passengers, while inflight...
