Flexible Loyalty Strategies to Reward Your Hotel Guests
Hotel brands with loyalty programs can benefit most from focusing on flexible loyalty strategies with personalization...
Maximizing Travel Loyalty Programs for Post-Crisis Recovery
The global travel industry wasn’t thrown into upheaval by the COVID-19 crisis so much as it came to a dead stop....
The Three Most Important Loyalty Needs of Younger Travelers
Gen Z represents over $40B in spending power and has an outsized influence on household purchasing decisions. Already a...
The Secret to Travel Loyalty? Emotional Connection
Today’s travelers respond positively to personalized offers; these can forge strong emotional connections as well as...
Best Practices for Your Hotel to Profitably Engage Lower-Value Guests
As we explored in our last blog post, ‘Using Flexible Loyalty Strategies to Reward Your High-Value Hotel Guests,’...
Bringing Aeroplan In-House Will Boost Air Canada’s Revenue Prospects
Air Canada’s US$450 million acquisition of Canada’s beloved loyalty program, Aeroplan is further proof (as if more was...
Featured in Skift: 3 Strategies for Direct Channel Success
Travel brands that take control of the direct channel booking experience have the opportunity to build relationships...
Integrating Loyalty and Travel Management for Enhanced User Experience
Today, we hear a lot of talk about “personalization” of travel content, but much about less “curation” – expect this to...
