Bringing Aeroplane In-House Will Boost Air Canada’s Revenue Prospects

Bringing Aeroplane In-House Will Boost Air Canada’s Revenue Prospects

Air Canada’s US$450 million acquisition of Canada’s beloved loyalty program, Aeroplan is further proof (as if more was needed) of the critical role loyalty programs play in driving airline and travel revenues. Air Canada’s access to and ownership of data of Aeroplan’s 5 million active members means the carrier can now integrate its CRM and loyalty systems to fuel revenue growth strategies and compete with other large multi-merchant loyalty programs in the market.

  • Mar 27, 2019 11:21:57 AM |
  • Justin Steele

Taking Control of the Travel Booking Experience: Our Latest Article in Skift

Travel brands that take control of the direct channel booking experience have the opportunity to build relationships with their customers, learn about their preferences and behaviors, present them with tailored content designed to maximize conversions, and ultimately generate more revenue.

  • Jan 14, 2019 6:50:00 AM |
  • Switchfly Marketing

Why Loyalty Program Data is Invaluable to Travel Merchants

For travel merchants, having a loyalty program in place offers more opportunities to engage customers across more channels. But the course of loyalty is transforming. It’s no longer “travel on my airline, stay in my hotel, or buy my product” but “buy and be loyal to my brand.”

  • Jul 30, 2018 10:00:00 AM |
  • Matt Blackmon

Creating Travel Connections: The Opportunities for Travel Merchants by 2020

Over the next 20 years, global demand for air travel will nearly double to 7.2 billion passengers, while inflight broadband connectivity will add $30B of ancillary revenue for airlines by 2035. This generational wave of travelers will be open to packaged experiences far beyond just the airline ticket or hotel room, and their sheer numbers represent a new era of global travel that will radically increase opportunities for airlines, hotels and other travel merchants, strengthen loyalty and grow ancillary revenue.

  • Jul 17, 2018 10:00:00 AM |
  • Glenn Wastyn

The Future of Travel & Loyalty - and its Impact on Travel Merchants by 2020

How will changes in travel technology impact your business through the next decade? This question is a central focus for us at Switchfly, as we leverage technology to create new revenue opportunities and stronger brand loyalty for travel merchants. The answer, we believe, depends not necessarily on keeping up with the pace of change, but rather leading the way in creating more value for your passengers and customers.

  • Mar 12, 2018 11:00:00 AM |
  • Katya Lopez
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