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Loyalty programs are entering a new era. What once relied on points and perks to keep customers engaged is now being...

Redemption is where loyalty programs either shine—or fall short. In most cases, earning points is relatively easy, but...

Rewards catalogs have always been the heart of loyalty programs, but what members value inside them is changing fast....

In today’s hyper-competitive marketplace, customers have endless options—and zero patience for friction. That’s why...

Travel loyalty programs collect a wide range of personal data from passport numbers to travel preferences making them...

Customer loyalty is one of the most valuable assets a brand can cultivate, but when loyalty members go silent, they...

Employees who feel recognized for their contributions are nearly six times more likely to stay in their jobs. That’s...

Brand loyalty is undergoing a generational reset. As Millennials, Gen Z, and Zillennials gain buying power, their...