Airlines have access to a wealth of customer data, and now customers are expecting that it be put to good use. According to a recent report from Phocuswright, 57% of travelers feel that brands should tailor their information based on personal preferences or past behaviors. So how can airlines translate their existing customer data into personalized offers for their customers? Ahead of the IATA Airline Industry Retailing Symposium (AIRS) in Bangkok, we sat down with Rob Siegel, VP of Global Growth, to learn what truly makes an offer relevant.
- October 28, 2019