Investing in Your Travel Customers’ Shopping and Booking Experience

Investing in Your Travel Customers’ Shopping and Booking Experience

Today’s travel climate is both complex and fragmented, with many airlines still relying on outdated technology and legacy systems that no longer meet their customers’ needs. Airline booking engines that once pioneered first-party ancillaries like priority boarding and seat upgrades are quickly becoming outdated as travelers expect a one-stop-shop booking experience for flights, hotels, car rentals, local activities, and more. Not all traditional booking engines play nicely with third-party ancillaries, so airlines are often stuck outsourcing their customers to online travel agencies like Booking.com or Expedia, or else take on the daunting task of building a comprehensive booking engine in-house.

  • November 21, 2019 |
  • Doug Gaccione
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