Airlines have access to a wealth of customer data, and now customers are expecting that it be put to good use. According to a recent report from Phocuswright, 57% of travelers feel that brands should tailor their information based on personal preferences or past behaviors. So how can airlines translate their existing customer data into personalized offers for their customers? Ahead of the IATA Airline Industry Retailing Symposium (AIRS) in Bangkok, we sat down with Rob Siegel, VP of Global Growth, to learn what truly makes an offer relevant.

Gen Z represents over $40B in spending power and has an outsized influence on household purchasing decisions. Already a powerful customer segment, they’ll soon be the largest population demographic and have the most disposable income. Clearly, when cultivating customers, travel brands need to ensure that loyalty programs keep pace with Gen Z’s evolving technology demands.