Three Insights on How Data Is Changing the Relationship Between Travelers and Hotels

Guest connectivity goes beyond network strength and the fastest WiFi connection. Technology is also allowing hotels to interact with guests on a more personal level due to the industry’s improved data gathering capabilities. LODGING spoke with Alan Josephs, executive vice president of product, marketing, and alliances at travel e-commerce platform Switchfly, about how executing on that data is changing the relationship between travelers and hotels. Here are three of his insights.