NAPA, CA--March 23, 2016-- Switchfly, Inc., the technology company powering travel search/booking, loyalty program engagement and ancillary merchandising solutions for the world's most celebrated airlines, hotels, online travel agencies and financial services companies, today released some highlights of its eighth annual Thought Leadership Summit, which was held March 16-18 in Napa Valley. The summit focused on new trends and innovations in travel.

Switchfly recently conducted a survey via Harris Poll to gauge whether or not travel will be part of Americans’ New Year’s resolutions. Among over 2,000 U.S. adults, we found that two-thirds of Americans (66 percent) resolve to do more traveling in the New Year. Here is the breakdown:

This holiday season's travel data from the Switchfly platform reveals that travelers around the world are using the Christmas holiday to fly somewhere warm – or to rendez-vous with Lady Luck in Vegas. While average temperatures in much of the United States in December will range from highs of 30-50 degrees to lows in the frigid single digits, many people will find themselves much more comfortable in top international Christmas destinations – sunny Brazil (#1), the Bahamas (#2), and Mexico (#3) – where December temperatures are typically between 75-80 degrees.

When it comes to scaling TAMs (total addressable market) nothing impresses like the global travel space. $7 trillion of economic activity is eye-popping by anyone's yardstick. After all, one only needs to see a path to 1% market share to make a killing. Yet, seasoned investors understand the devil is in the details and true market opportunity is far more nuanced than total market activity. That's one of the reasons travel tech Switchfly is so impressive and why CEO Daniel Farrar is so excited to be at the helm of a company attacking an addressable market segment estimated at $1.5 trillion and growing at 5% to 6% per year. Just to frame those numbers further, that's a market generating $75 to $90 billion of new business each year, numbers that dwarf many of Silicon Valley's favorite spaces and verticals.