Best Practices for Your Hotel to Profitably Engage Lower-Value Guests
As we explored in our last blog post, ‘Using Flexible Loyalty Strategies to Reward Your High-Value Hotel Guests,’...
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Curation + Personalization = Loyalty: A Winning Formula for Travel Brands
Travelers love having choices and will gravitate toward travel brands that give them options. But they’ll be most loyal...
Bringing Aeroplan In-House Will Boost Air Canada’s Revenue Prospects
Air Canada’s US$450 million acquisition of Canada’s beloved loyalty program, Aeroplan is further proof (as if more was...
Taking Control of the Travel Booking Experience: Our Latest Article in Skift
Travel brands that take control of the direct channel booking experience have the opportunity to build relationships...
Why Loyalty Must Be Integrated into All Areas of Travel Management
Today, we hear a lot of talk about “personalization” of travel content, but much about less “curation” – expect this to...
The Complexities of Modern Travel Merchandising
For airlines, hotels and other travel suppliers, the present and future opportunities for revenue and loyalty are ready...
Why Loyalty Program Data is Invaluable to Travel Merchants
For travel merchants, having a loyalty program in place offers more opportunities to engage customers across more...