travel loyalty

The Value of Travel Loyalty in a Crisis

The global travel industry wasn’t thrown into upheaval by the COVID-19 crisis so much as it came...

Insights

Curation + Personalization = Loyalty: A Winning Formula for Travel Brands

Curation + Personalization = Loyalty: A Winning Formula for Travel Brands

Travelers love having choices and will gravitate toward travel brands that give them options....

Bringing Aeroplan In-House Will Boost Air Canada’s Revenue Prospects

Bringing Aeroplan In-House Will Boost Air Canada’s Revenue Prospects

Air Canada’s US$450 million acquisition of Canada’s beloved loyalty program, Aeroplan is further...

Taking Control of the Travel Booking Experience: Our Latest Article in Skift

Taking Control of the Travel Booking Experience: Our Latest Article in Skift

Travel brands that take control of the direct channel booking experience have the opportunity to...

Why Loyalty Must Be Integrated into All Areas of Travel Management

Why Loyalty Must Be Integrated into All Areas of Travel Management

Today, we hear a lot of talk about “personalization” of travel content, but much about less...

The Complexities of Modern Travel Merchandising

The Complexities of Modern Travel Merchandising

For airlines, hotels and other travel suppliers, the present and future opportunities for...

Why Loyalty Program Data is Invaluable to Travel Merchants

Loyalty

Why Loyalty Program Data is Invaluable to Travel Merchants

For travel merchants, having a loyalty program in place offers more opportunities to engage...

Creating Travel Connections: The Opportunities for Travel Merchants by 2020

Creating Travel Connections: The Opportunities for Travel Merchants by 2020

Over the next 20 years, global demand for air travel will nearly double to 7.2 billion...

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